Steff is the Group Creative Director for Tribal Worldwide North America, and the driving force behind award-winning work for companies like Nestlé, Phillips, J & J. Steff is a Life Liaison, Purveyor of Fine Random Thought, and giver of useful advice you may never need. She's one of the funniest writers I know, as well as a published author of "I'll Miss you too" a book for parents and children going off to college. Her twitter is @Baneiac and she's one of my favorite people to follow.  We talk about studying abroad, how to write a book, how to balance work and kids, how to create strong campaigns, and how to improve your own writing.